Apple, yet again.

Once more Apple reinvents the wheel and takes credit for it.

On January 16, 2008 Steve Jobs of Apple declared that Amazon’s Kindle e-book reader would fail. In the New York Times he was quoted as saying:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Now two years later Apple has jumped into the ereader market with both feet. The new Ipad announced today will do more than just play games, surf the net and show movies. Apple is touting it as an e reader and is developing aps that will include subscriptions to newspapers and magazines.

So I guess what Steve Jobs meant to say was ‘If I didn’t think of it, it won’t work. But when I release my version of the technology, it will be the most brilliant and insightful advance in the world.’

Steve Jobs. Yet again proves he talks out both sides of his face and is essentially an egomaniacal tool.